Field Notes

Articles on AI visibility, technical SEO and the state of search for small businesses, and what to do about each one.

Latest06 articles
  1. September 26, 20265 min read

    What Is a Ghost Citation?

    A ghost citation is when an AI cites your site as a source but never says your brand name. Here's why it happens and how to check your own.

    By Bryan Markham

  2. September 19, 20264 min read

    Is AI Stealing My Website Content?

    Your content might be showing up in AI answers already. Here's the difference between being used and being credited, and how to check yours.

    By Bryan Markham

  3. September 12, 20264 min read

    How Do I Find My Ghost Citations?

    A step-by-step method for checking whether AI engines name your brand when they cite your site, using 15 to 20 real buyer questions.

    By Bryan Markham

  4. September 11, 20269 min read

    AI Is Taking Your Content Without Asking. Here's How to Decide What It Gets.

    Some AI bots train on your pages and some put you in AI answers. How to tell them apart in robots.txt, block the ones that only take, and keep the rest.

    By Bryan Markham

  5. September 5, 20264 min read

    Mentions or Citations: Which Lever Should You Fix First?

    Mentions and citations respond to different fixes. Here's how to tell which one is costing you buyers.

    By Bryan Markham

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